Marketing Queen of the Week - Nita Patil

Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury , except in the United States where it is made by The Hers...
AAYA NAYA UJALA CHAAR BUNDO WALA....

Jyothy Laboratories, a home-grown fast moving consumer goods company and maker of fabric whitener Ujala, has re-launched the 30-year-old...
Lead Generation and Internet Marketing in South Korea

Advanced Internet South Korea has led the world for years in terms of broadband speeds with verified and tested speeds of up to 32.88Mbp...
The marketing mix in the food industry A McCain Foods case study

Introduction McCain Foods was founded in 1957 in Canada by the McCain brothers Harrison, Wallace, Robert and Andrew . McCain F...
"Full page ads and TVCs are no longer as effective": Santosh Iyer, marketing head, Mercedes

Santosh Iyer Marketing Head, Mercedes Launched in India in the mid-1990s, luxury car maker Mercedes-Benz basked in its init...
Lead Generation and Internet Marketing in Greece

The Internet in Greece Greece is a country located in the south eastern part of Europe and is officially known as the Hellenic Republic....
Pricing model of high tech products

Pricing Once your startup is ready to commercialize its product, you must determine how much to charge customers to purchase the product...
McDonald's Case Study- Environmental Scanning (Social Issues)

Background McDonald's doing global business and their restaurants around the world. By 2003, the company had 30,000 restaurants in 1...
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MOBILE DEVICE AD CONVERSION MOSTLY HAPPENS AT HOME Mobile devices are playing a growing role in driving sales conversions. New research...
Niche

Niche Marketing We will first understand what the marketing of the place is everything. Well, it's a marketing strategy that foc...