Niche

Niche Marketing We will first understand what the marketing of the place is everything. Well, it's a marketing strategy that foc...

Wipro to take on Godrej’s Ezee Wipro Consumer Care and Lighting is intensifying its focus on the fast-moving consumer goods (FMCG) busin...

RECAP

Change Adapt ; Change Adapt; Change Adapt.... Benefit -way to  sustainable competative advantages. There is new way of segmentation is...

INTEGRATED MARKETING COMMUNICATION (IMC)

Integreted marketing communication (IMC) also called as integrated promotion mix. The IMC plays an important role in persuading, reminding...

Parle re-enters cola market after 20 years with Cafe Cuba   MUMBAI: Two decades after it hived off its carbonated soft drinks po...

Case study from business standard - 23/09/2013

CASE STUDY Business Standard analysed one family’s finances and suggests a suitable way forward PRASADS Hrishita Prasad (32), ...

Niche

Niche marketing Niche Marketing basically means someone (your or a business) is attempting to sell a product to a specific group of pe...

Benefit and Usage Segmentation

Class Discussion  :-  Durable Goods Segmentation - Case Study 1. Types of segmentation in durable goods. 2. If you are Sony brand whi...

Another 0.50% repo rate hikes in the offing: Analysts

MUMBAI: Having been surprised by the repo rate increase on inflation concern, analysts expect new Reserve Bank Governor Raghuram Ra...

Buzz marketing

Buzz marketing is a  viral marketing  technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous pe...

Mahila Bank to have pay-per-use IT infra model

Being the country’s first women’s bank is not the only factor that sets Bharatiya Mahila Bank apart from other lenders. It’s set t...

TVS gears up with launches

TVS' latest, the Jupiter, follows scooters for men from Hero and Yamaha that launched the Maestro and the Ray Z respectively. TVS M...

Seven steps by Raghuram Rajan that propelled Sensex above 19,000

Benchmark indices reclaimed their key levels in trade on Thursday, a day after Dr. Raghuram Rajan took charge as the new Governor of th...

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Points of View: Is it time to relook your logo?

The sum of everything that a brand or a company stands for is represented in its logo. How does one gauge what is the right time to go in ...