Niche

Niche marketing

Niche Marketing basically means someone (your or a business) is attempting to sell a product to a specific group of people. A niche can be thought of like a small section of a large wall, which is reserved for some specific item. In some buildings, that niche is occupied by small statues, busts, or even simple art displays. The entire wall could be used to hang various pictures, paintings, mirrors, or any assortment of articals, but this little niche place can only hold smaller, more particular items.

In the same way, the 'market' can be thought of as the huge wall where many goods can be hung (sold) for display (sell). The items hanging there are intended for a broader audience and larger viewing potential (you can see them from farther away). But, any item in that little niche space is intended to focus your attention just on that one item and certainly a more specific audience (say, something for children).

Marketing is done the same way in many cases. For example, advertising for a Microwave Oven would appeal to a much larger audience than advertising for a Special Harness for your Guide Dog (for the sight impaired). The number of people who could potentially need/want a new Microwave Oven is far greater than the number of people who could need/want a new harness for their Guide Dog. There 'is' a need for harnesses for Guide Dogs, but that market is a niche market and not nearly as expansive as the market for more common products. There are fewer people who even have a Guide Dog, let alone need a new harness for one, too.

Niche Marketing, though, can be quite a bit easier, because your target audience is much smaller (less variety in their needs/desires), and you can concentrate your advertising funds more efficiently.