Jyothy Laboratories, a home-grown fast moving consumer
goods company and maker of fabric whitener Ujala, has re-launched the
30-year-old brand for the first time since its inception.
The
company has differentiated itself by emphasising ‘radiance’ as opposed
to normal ‘whiteness’, and is communicating its brand message with an
advertising campaign.
S. Raghunandan, Chief Executive
Officer, Jyothy Laboratories, said in a statement that the needs of
Indian consumers are becoming more dynamic. He added that the new Ujala
packaging aims to cater to the changing preferences of consumers.
The company boasts of several brands like Maxo, Henko, Pril, Margo, Neem and Fa, among others.
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