Knowledge is power and for retailers, product can mean more sales. It is difficult to effectively sell to a customer if we cannot show how a particular product will address a shoppers need. Seeing someone completely enthusiastic about a product is one of the best selling tools. As you generate excitement for the product, you remove any uncertainty the product may not be the best solution for that customer. The easiest way to become enthusiastic is to truly believe in the product.
If a customer isnt fully committed to completing a sale, the difference may simply be the presence (or lack) of confidence a salesperson has towards the product. Becoming educated in the product and its uses will help growing the much needed confidence.
Objections made by customer may be struck down with factual information regarding the product. That information usually comes in the form of product knowledge. Being well versed is not only your product, but similar products sold by competitors, allow you to easily counter objections.
If a customer isnt fully committed to completing a sale, the difference may simply be the presence (or lack) of confidence a salesperson has towards the product. Becoming educated in the product and its uses will help growing the much needed confidence.
Objections made by customer may be struck down with factual information regarding the product. That information usually comes in the form of product knowledge. Being well versed is not only your product, but similar products sold by competitors, allow you to easily counter objections.
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