TV Today Network has reported a standalone net prof...
Marketing Jobs / Marketing Careers
Like many professions, there are specific skills, training, information, tools and networking that are exclusive to the marketing professi...
Dazzling Twitter debut sends stock soaring 73 pc
Shares of Twitter went on sale to the public for the first time on Thursday, instantly leaping more than 70 per cent above their offering...
Mars plans to start making chocolates in India within 15 months Mars Inc, the world's biggest chocolate maker, plans to start loca...
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Companies Telecom M&A: New rules make circle mergers easier Packaged food import becomes a sticky issue Record R...
Pricing Strategy Definition Example
Penetration pricing : Here the organisation sets a low price to increase sales and market share. Once market share has been captured the fi...
Nokia's 41MP Lumia 1020 looks impressive
We enjoyed used Nokia's new Lumia 1020 along with the camera grip accessory, which convincingly makes this smartphone feel like a ...
Bharti Airtel chief Manoj Kohli offloads Rs. 1.81-crore shares in telecom operator
New Delhi : Bharti Airtel managing director and chief executive officer (international) Manoj Kohli has sold 50,000 shares in the comp...
Be patient when you target rural markets: R V Rajan
Be patient when you target rural markets: R V Rajan The title of your book says Don't Flirt With Rural Marketing. Is that advice o...
MFs cut cash holding in short-term funds 08 Nov 2013 12:00, Mumbai Thu, 07 Nov 2013 23:20:00 +0530 Mutual fund houses have reduced ...
Step By Step Process of STP
This can be best explained with a neat diagram.
Marketing Mix - 4 P's of Marketing
Price Product Place Promotion
S&P spoils Street mood; Sensex falls over 300 points from day's high
NEW DELHI: After falling for two straight sessions, the Sensex was looking strong today, having reclaimed its psychological level of 21,000...