Recap of last lecture

• TRAI – Entertainment Mode

• MOVIE BUSINESS MODEL –

Producer---Distributor---Exhibitor--  Viewers

• Why distributor will pay to producer?

1. Star Power
2. Medley
3. Social Media

• OLD MOVIE BUSINESS MODEL –

Producer---Distributor---Sub-distributor  -   Single Theater --- Viewers



UFO Digital Movies--- Satellite to Single thearter (it helps to reduce the cost)

• IPL BUSINESS MODEL

• PRICING –

1. Geographical pricing-

In geographical pricing company decides how to price its product to different customers and different locations in country.

2.  Promotional pricing-

Cash rebates
Longer payment term
Low interest financing
Special event pricing
Psychological discounting
Warranty and service contracts