Facebook's Ad Business Is Doing Great, But Teen Engagement Is Becoming a Problem

Wed, 30 Oct 2013 17:49:40 -0400 cdelo@adage.com(Cotton Delo) It was a good news-bad news quarter for Facebook. First the good: Fa...

SUMMARY

We learnt that every entertainment channels showed 18 mins of advertising / hr, wherreas nw it is only 12 mins / hr. Trailers are also cal...

How many MSMEs are in India?

The micro, small and medium enterprise (MSME) sector in India remains an enigma. Though most of us do carry a vague idea about that the se...

Recap of last lecture

TRAI – Entertainment Mode MOVIE BUSINESS MODEL – Producer---Distributor---Exhibitor--  Viewers Why distributor will pay to ...

Mobile Consumer Behaviour & Mobile Marketing & Advertising

The Mobile mindset Mobile & PC users both consume the same information. Both do similar things such as browsing the web, playing gam...

Pricing model of high tech products

Pricing Once your startup is ready to commercialize its product, you must determine how much to charge customers to purchase the product...

Definition of 'Marketing Mix'

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. Definit...

The marketing mix in the food industry A McCain Foods case study

  Introduction McCain Foods was founded in 1957 in Canada by the McCain brothers Harrison, Wallace, Robert and Andrew . McCain F...

The Launch of Apple 5c and 5s in india

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TCS shares rise on multi-million Bombardier deal

Shares in Tata Consultancy Services rose as much 1.5 per cent on Tuesday, a day after India's largest outsourcer announced a multi-m...

Microsoft to slash prices of Nokia Lumia smartphones as it targets India as one of the main growth markets

 Microsoft Corp's dramatic acquisition of Nokia's global cellphone business will result in a reduction in prices of Lumia handsets...

Recap of last lecture

1.Diversity 2.Democracy 3.Innovation 4.Integration 5.Collaborative 6.Forecasting the products & demand 7.Procrastina...

Tata Docomo uses kids and a peppy track, to urge people to ‘open up’

Tata Docomo’s new brand campaign themed ‘Open up’ asks people to let go of their inhibitions - and ‘Laugh. Share. Talk.’ The campaign creat...