Importance of marketing to leads emphasised

When businesses are looking to expand their operations and increase their customer base, knowing who to target marketing campaign to can ...

Maha Govt mulls cancellation of contract and take over of Mumbai metro I project

Maharashtra government mulls takeover of the 11 km Versova-Andheri-Gahtkopar Metro I project or negotiate with Anil Ambani group company R...

India Inc labels land Bill anti-industry'Land price to go up many times, infra projects to be delayed, economy to be hit'

India Inc , already braving an uncertain economic environment and low investor confidence, gave a thumbs-down to the land acquisition Bill, ...

Titan rebrands to reflect broader horizon

With a new corporate identity and a logo in place, the company is raring to rapidly expand its product portfolio in different product ...

BRAND AND MARKETING REALLY MAKES A DIFFERENCE...............

What can "BRAND NAME" and "MARKETING" do? Well, the answer is simple. Proper use of "BRAND" and marketing te...

"Me Too..."narrated by Ramanujam Sridhar

Many new products are launched with a preconceived notion that they will succeed. They come with the intention to skyrocket, a ...

Twitter Buys Trendrr to Track Social Conversations Across Media

In an effort to make it easier for networks and publishers to display tweets in their programming, Twitter has bought the social-TV startup...

Canon achieves click through rate of 1.79% using Adsmobi platforms

Background With the launch of its new range of Pixma printers during the first quarter of 2013, Canon was looking to build on its tradit...

Marketing splurge Narrated by Balaji Pasumarthy

To get the most from marketing requires lot of thinking and right approach. The best way to select visibility options would be to select m...

What is Mobile Marketing?

Because the smartphone is becoming more and more the vehicle of communication and online interaction for countless consumers worldwide, ma...

SSA Global-Baan: The Company For more than 25 years, industrial enterprises with complex make, move and service requirements have relied ...

RESEARCH NEWS: Articles with images get 94% more views than those without

Online articles with images receive 94 per cent more views than those without, according to a new  infographic  by  Optimind technology. ...

The Perfect Marketing Strategy for Soap, Soda, and Startups

  Back in the 1930s, a prosperous detergent company based in   Cincinnati had a problem. There was no established, effective way to reach ...