Niche

Niche marketing Niche Marketing basically means someone (your or a business) is attempting to sell a product to a specific group of pe...

Benefit and Usage Segmentation

Class Discussion  :-  Durable Goods Segmentation - Case Study 1. Types of segmentation in durable goods. 2. If you are Sony brand whi...

Another 0.50% repo rate hikes in the offing: Analysts

MUMBAI: Having been surprised by the repo rate increase on inflation concern, analysts expect new Reserve Bank Governor Raghuram Ra...

Buzz marketing

Buzz marketing is a  viral marketing  technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous pe...

Mahila Bank to have pay-per-use IT infra model

Being the country’s first women’s bank is not the only factor that sets Bharatiya Mahila Bank apart from other lenders. It’s set t...

TVS gears up with launches

TVS' latest, the Jupiter, follows scooters for men from Hero and Yamaha that launched the Maestro and the Ray Z respectively. TVS M...

Seven steps by Raghuram Rajan that propelled Sensex above 19,000

Benchmark indices reclaimed their key levels in trade on Thursday, a day after Dr. Raghuram Rajan took charge as the new Governor of th...