Class Discussion :-
Durable Goods Segmentation - Case Study
1. Types of segmentation in durable goods.
2. If you are Sony brand which segment will you target?
3. According to you what is the difference between segmentation and target?
Benefit Segmentation :-
Segmentation that is done on the basis of the benefits.
e.g Javed Habib identified the benefits of revenue from each customer.
Segmentation based on usage :-
e.g ARPU - Average revenue per user this is the example for the telecom business model.
Durable Goods Segmentation - Case Study
1. Types of segmentation in durable goods.
2. If you are Sony brand which segment will you target?
3. According to you what is the difference between segmentation and target?
Benefit Segmentation :-
Segmentation that is done on the basis of the benefits.
e.g Javed Habib identified the benefits of revenue from each customer.
Segmentation based on usage :-
e.g ARPU - Average revenue per user this is the example for the telecom business model.
- Segmentation is generic or overall
- Target it specific and profiling.
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