PERFORM or PERISH
1.Ruthless Performance :- Brutal, merciless, relentless
2.e.g. Tag line "Catch Them Young"...(0-20years of age) indicates Targetting-Profiling
3. VERY IMPORTANT : Segmenting - Identifying - Generic
Targetting - Profiling (TP)
4.Reference to news article from business standard :-
In Marketing Mix 8th P is included i.e. Prasad ( Branding of Prasad is being done on the ocassion of Durgapooja in west bengal)
5.Proximity marketing :- closeness, impendency
MARKETING MIX
DEFINITION :
MARKETING MIX is a strategic element once the scanning of environment is conducted and segment as well as target market are defined.
The Important Elements in Marketing Mix are as follows:
1. Right Product
2. Effective Pricing
3. Appropriate Promotional Strategies
4. Right Place or Location
The above mentioned points are important for the SUCCESS OF MARKETING MIX.
- (Reminder for next session : Movie's business model )
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