Penetration pricing : Here the organisation sets a low price to increase sales and market share. Once market share has been captured the fi...
Thursday, 7 November 2013
Nokia's 41MP Lumia 1020 looks impressive
We enjoyed used Nokia's new Lumia 1020 along with the camera grip accessory, which convincingly makes this smartphone feel like a ...
Bharti Airtel chief Manoj Kohli offloads Rs. 1.81-crore shares in telecom operator
New Delhi : Bharti Airtel managing director and chief executive officer (international) Manoj Kohli has sold 50,000 shares in the comp...
Be patient when you target rural markets: R V Rajan
Be patient when you target rural markets: R V Rajan The title of your book says Don't Flirt With Rural Marketing. Is that advice o...
MFs cut cash holding in short-term funds 08 Nov 2013 12:00, Mumbai Thu, 07 Nov 2013 23:20:00 +0530 Mutual fund houses have reduced ...
Step By Step Process of STP
This can be best explained with a neat diagram.
Marketing Mix - 4 P's of Marketing
Price Product Place Promotion
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