Nokia has a new marketing strategy that positions it as a '"challenger"

Once upon a time, Nokia ruled the smartphone world. Now, the Finnish based handset manufacturer is revamping its marketing strategy to...

SWOT Analysis Examples

   Seeing how a SWOT analysis can be implemented in a variety of ways is useful when you are busy with your  business plan  research and pr...

McDonald's Winning Strategy, At Home And Abroad

Of all established companies that have managed to endure the many challenges time brings to their way, one stands out: McDonald’s , the co...

RECAP

Accept your faults . 3 D's:   Democracy Diversity Demography   Product has to be: Innovative Demographic  Diverse Int...

Tata Sons, Singapore Airlines to start full-service airline in India

  Tata Sons, Singapore Airlines to start full-service airline in India After being thwarted twice by political and corporate intrigue,...

Cola giants gear up for rural slugfest  It has the potential to become amongst the most fiercely fought battle in the history of  Co...

This image was recently emailed to one of the senior-most technology executives at LinkedIn. In case you can’t read it, the text says: ...