Step By Step Process of STP

This can be best explained with a neat diagram.

Marketing Mix - 4 P's of Marketing

Price Product  Place Promotion

S&P spoils Street mood; Sensex falls over 300 points from day's high

NEW DELHI: After falling for two straight sessions, the Sensex was looking strong today, having reclaimed its psychological level of 21,000...

Canon eyes Rs 175 crore revenue from printer business

MUMBAI:  Digital imaging firm   Canon  today said it is eyeing Rs 175 crore revenue from printer business on the back of strong demand for ...

Bharti Airtel to acquire Warid's Congo operations 'Airtel has entered into a definitive agreement with the Warid Group to ful...

Services PMI slump eases but growth remains elusive Dwindling demand and investment has marked a worsening outlook for Asia...

Marketing in a networked world

It is universally acknowledged that the Internet will be an important force driving the future of marketing. India presents an even more u...