Target rating point Target rating points (TRPs) are the gross rating points delivered by a media vehicle to a specific target audience....

Importance of marketing to leads emphasised

When businesses are looking to expand their operations and increase their customer base, knowing who to target marketing campaign to can ...

Maha Govt mulls cancellation of contract and take over of Mumbai metro I project

Maharashtra government mulls takeover of the 11 km Versova-Andheri-Gahtkopar Metro I project or negotiate with Anil Ambani group company R...

India Inc labels land Bill anti-industry'Land price to go up many times, infra projects to be delayed, economy to be hit'

India Inc , already braving an uncertain economic environment and low investor confidence, gave a thumbs-down to the land acquisition Bill, ...

Titan rebrands to reflect broader horizon

With a new corporate identity and a logo in place, the company is raring to rapidly expand its product portfolio in different product ...

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What can "BRAND NAME" and "MARKETING" do? Well, the answer is simple. Proper use of "BRAND" and marketing te...

"Me Too..."narrated by Ramanujam Sridhar

Many new products are launched with a preconceived notion that they will succeed. They come with the intention to skyrocket, a ...